Right when you think Facebook marketing could not get any worse (or better), Mark Zuckerberg shows up to keynote F8 calm, cool and ready to take on the world. Literally and virtually. No red cape, ...

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

An estimated 2.9 billion people around the world have a Facebook count. People from all corners of the globe use the popular social media platform for various reasons, whether it’s to keep up with ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. You already know your business is great. However, convincing potential ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 ...

My name is Kevin, and I’m a Facebook marketing addict. Starting in 2012, I worked with brand managers who paid for fans and paid for their brand’s content to be seen. It gave me great joy to report ...

Mark Schaefer is an extremely prominent voice in marketing. He is an author and a keynote speaker, and his latest book “Marketing Rebellion: The Most Human Company Wins” has changed the way many ...

Facebook was once a place to hang out with friends. No ads, no marketing, and simple to use. It's none of that now. Ads are everywhere, marketing is encouraged — sometimes, I feel like it's all there ...