The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer ...

Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands. Google was recently testing ...

It looks like Microsoft is testing search ads that auto expand to reveal sitelinks under those ads within the Bing Search results. You don't need to click or do anything and the ad will dynamically ...