In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting ...

This initiative aims to position Amazon as a formidable competitor to industry leaders like Apple, focusing on delivering ...

Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During ...

Amazon has unveiled Alexa+, a next-generation voice assistant powered by advanced generative artificial intelligence (AI), ...

Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Amazon has been focused on bringing generative ... and the company is now making it more real than ever before. Panay likened the evolution of Alexa and its obstacle-ridden road toward ...