Swag quickly solidified itself as an integral part of the event experience, but it’s often treated as a checklist item rather than a powerful strategic tool. As attendee expectations shift and ...

With trade shows and events, almost every detail matters – including the choice of swag. Our curiosity about preferences and deciding factors drove us to gather data and understand this topic more ...

Conference season is once again heating up in the wealth management industry and seasoned attendees know what that means: swag. You know: "stuff we all get." The right piece of swag can become a ...