Mattel's misprinted website URL on 'Wicked' doll packaging yielded surge of search interest for porn site Wicked Pictures.

Mattel has pulled dolls from the upcoming movie "Wicked" from shelves due to an adult film website address being featured on the packaging.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked movie toy boxes with an adult movie website listed on them. Customers noticed the mistake and pointed it out on social media.

Mattel has apologized for the adult website link mistakenly used in its "Wicked" doll packaging and is pulling them from shelves and online stores.

Mattel has pulled its “Wicked”-branded dolls from major retailers, following a misprint on the packaging linked to an adult website instead of the official "Wicked" movie site. The toy company acknowledged the issue,

Mattel has issued an apology to customers over the error. Company is urging people to throw the package away and obscure the link. Mattel has apologised to customers and promised to take “immediate action” after a link to a pornographic website was mistakenly printed on packages for Wicked dolls.

Mattel made a mistake that hasn’t been so popular. This weekend, social media users shared images of Wicked dolls they bought to celebrate the premiere of the Broadway-musical-turned-movie that showed a website listed on the box directed to an adult entertainment site for users over the age of 18.

Mattel appears to have made a “Wicked” mistake with the release of new dolls inspired by the upcoming hit stage play-turned film.