In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026.

A young generation finds an alternative to coffee. For years, coffee has been the beverage of choice for people needing energy to stay awake during a busy day. However, a younger generation has opted ...

The casket company, led by Boston-area entrepreneur Scott Ginsberg, has launched a new energy drink, Awake, which is “best ...

What ingredients are in Bloom Sparkling Energy Drinks? Bloom Sparkling Energy Drinks are formulated with better-for-you ingredients in an effort to support a more wellness-centric experience compared ...

Over the next few decades, sports drinks gained widespread popularity with new brands like Powerade and Lucozade entering the market. They targeted not just athletes, but anyone excited about moving ...