The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult.With this paper from Silverpop, an IBM Company, ...

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates ...

These days, email marketers face a number of new challenges, including increasing pressure to drive response rates, default image blocking at most major ISPs, creating emails for subscribers checking ...

Computer hardware, telecom and retail were among the highest performing verticals in Silverpop‘s recently released 2013 Email Marketing Benchmarks Study. In addition to the standard email marketing ...

Discover proven email marketing tactics for SaaS providers to boost user engagement, increase conversions, and scale your ...

Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that ...