Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

What is the most efficient way to keep in touch with your customers? Many business owners would tell you it's email, and they wouldn't be wrong. Email is direct, personal and allows you to reach your ...

In today’s oversaturated media landscape, an author’s words can easily get lost among the digital chaff. Book sales are flagging, attention spans are dwindling, and the old “Write It and They Will ...

Join an INSTAAR email list. Send email to a list. Opt in to the social list. When you become an INSTAAR, Becky Miller (HR Specialist) will add you to several INSTAAR email lists via the university's ...