Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

When it comes to affordable beauty brands, it’s hard to find a brand that continues to deliver home run after home run. But e.l.f. cosmetics is one of those rare unicorns that continually hits it out ...

It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really ...

By bringing real community energy to Twitch, Elf Cosmetics built a safe space where beauty belongs and is now turning that ...

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Beauty’s 600% surge is backed by digital strength, global growth, and top-tier margins despite valuation risks. Read why ELF stock is a buy.

Beauty (ELF) ended the recent trading session at $127.42, demonstrating a -6.94% change from the preceding day's closing price. This change lagged the S&P 500's 1.07% gain on the day. Meanwhile, the ...

Elf Cosmetics apologized three weeks after a controversial Twitch stream. The cosmetics brand attempted to pivot to streaming but didn't include Black creators. One Black creator said she was snubbed ...