"We don't remember when the elf actually arrived because the elf was always in our home," Pitts told USA TODAY over Zoom ...

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...