Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

If the brand Electra rings a bell to you, then chances are you’re familiar with the type of equipment that is produced by the Trek Bikes brand. Yes, Electra is a Trek brand, and its sole purpose is to ...

The Electra Loft Go! 7D EQ is a good-looking, relatively lightweight aluminum city bike that you’d never know was an e-bike, with an integrated battery, relaxed design and a full kit of cycling ...

E-bikes are everywhere these days, and when something from a crew like Electra hits the scene, it pays to listen up, especially if we consider that these babies come out from under the Trek Bicycle ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...

There’s no reason why a bike can’t pack some added oomph. Electra Bicycle Company’s new Café Moto Go! is an electric bike that’ll allow riders to zip around town “like a bat out of hell,” reaching ...

Hmmm, too bad there’s not really any need for me to own more than one bike... This one from Electra is SO cute! (And it boasts the designs of artist Alexander Girard). If you get... Hmmm, too bad ...

Though stripped back and designed for speed and handling rather than cruising comfort, the Café Racer motorcycles of the 1960s continue to inspire modern two-wheelers to this day. And it's to this ...