With Halloween on everyone’s minds, it’s also time for another brutal reminder: Sure, it’s fun to dress up and go all out, but some costumes can be a lot of work and end up costing a decent sum of ...

In the age of TikTok, many a persona has arisen. Whereas a few months ago everyone was breaking down what a VSCO girl was and how to look like one, now the focus is shifting to another, equally ...

Jayden “YourPrincess” Diaz is haunted by the term “egirl.” A League of Legends streamer competing among the top two percent of players, Diaz hasn’t been able to escape it for years—every day in Twitch ...

Doja Cat has been an internet favorite since she broke into fame with her iconic music video “Mooo!” So as a viral star, it makes sense that, when Vogue.com tapped her to do a “Beauty Secrets” video, ...

After coming across innumerable examples of “egirl face,” for lack of a better term, I started to wonder about its origins. “Egirl” was once solely used as “a misogynistic insult for women, whose ...