Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Any business owner knows that advertising is the gateway to increased revenue. Knowing where and how to spend your money can make your advertising budget all the more effective. Nielsen, an ...

Flashy images, catchy jingles and entertaining ads draw customers' attention, helping them to remember your product or service. However, showing you can satisfy potential customers' needs remains the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

For any business, effective marketing is about getting the right message to the right person at the right time. Today's AI ...

When “less is more” is applied to the marketing world, you get the concept of cost-effective marketing. Also known as frugal marketing, this approach is all about optimizing marketing strategies to ...

Anyone who knows me may suspect at this point that this is going to be a pedantic semantic distinction of language, since I enjoy those. But it’s actually a good deal more important than that, because ...

In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

Please provide your email address to receive an email when new articles are posted on . Creative marketing and effective marketing are, unfortunately, not one and the same. Creative marketing is just ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly ...