The campaign, “Beauty Sleep Dupe,” touts Estée Lauder’s Advanced Night Repair serum. Rather than duping a product, though, ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

BIRKENSTOCKS are known and loved as the ultimate summer shoe with celebs like Kendall Jenner and Hilary Duff sporting them.

A trending interview granted by veteran Nollywood actress Dupe Jayesimi to her younger colleague, Biola Bayo where she made ...

Kmart has done it again, launching another viral product that has TikTok fashion creators in a frenzy and posting change room ...

Beauty Sleep Dupe’ campaign is the brand’s latest move to educate consumers on the impact of poor sleep on skin, with Bell ...

Zara perfume dupes are doppelgängers for your designer favourites, like Chanel and YSL. Discover affordable fragrances that ...