In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

A trending interview granted by veteran Nollywood actress Dupe Jayesimi to her younger colleague, Biola Bayo where she made ...

There is no estimate available for the market size of beauty dupes, but shoppers are open to them. Some 32 per cent of the ...

DUNNES Stores fans are set to love a major new blouse dupe – and it’s €65 cheaper. The Savida Mia Gingham Collar Tie Blouse ...

Zara perfume dupes are doppelgängers for your designer favourites, like Chanel and YSL. Discover affordable fragrances that ...

The dupe, which has already sold out in one colorway ... and You Can Get in on the Trend from $18 Ellen Pompeo, Jennifer Garner, and More Stars’ Affordable BaubleBar Picks Are on Sale for ...