Novak Djokovic is widely hailed as the greatest of all time, and Lactose came up with a one-of-a-kind custom jacket to signify his legendary status in the sport. The Serbian legend walked to the 2025 ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste brand ambassador for years. In an unprecedented move, Lacoste is removing the ...

The 2025 tennis season is hitting its stride as the world's top players are competing in various tournaments as part of the Middle East Swing. Novak Djokovic is currently in Doha for the Qatar Open ...

Novak Djokovic's undisputed status as a legend of the sport has been honored uniquely by one of his main sponsors, Lacoste. Ahead of the US Open 2025, where he's set to launch his bid for a record ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. NEW YORK, NEW YORK - SEPTEMBER 10: (EDITORS NOTE: Image shot ...

Clay court season just ended yesterday, but grass tournaments have already begun. For the next month, the world's best tennis players will prepare for the third Grand Slam of the season — Wimbledon.

In one of the most dominant seasons of his career, Novak Djokovic spent much of 2023 cementing his name atop the list in the GOAT discussion. He won the Australian Open, Roland Garros and the US ...

Lacoste, the iconic French brand, has temporarily replaced its signature crocodile logo with a goat emblem in a limited-edition collection honoring Novak Djokovic, the tennis GOAT. This unique ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

It's easy to tell when Novak Djokovic walks into a room. Phones are immediately raised, heads snapping to the entrance of the room as people move to the side. Conversations cease as whispers of "he's ...