It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

To read the entire article about more ways to cut your direct mail costs check out, our full News & Insights article. Regardless of what industry you’re in, the greatest pressure your organization is ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

In the GartnerG2 report "E-Mail Savings Threaten a $196.8 Billion Direct Mail Market," analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers. The research ...