After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...

The apps that can help serve as your digital diary to help you track everything from your thoughts to your mood in 2020! “Dear diary,” it sounds like something only teenagers might do, but journaling ...

With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – ...