Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. In an era where almost everything is touted as being “big data” how do ...
The data analytics market is booming. According to IDC analysts, businesses were estimated to have spent a whopping $215 billion in 2021 on big data and business analytics solutions, which was a 10% ...
"It’s not the amount of data that’s important; It’s what organizations do with the data that matters." -Steve Mitgang, CEO, SmartDrive Systems. But here’s a question rarely asked in such discussions: ...
Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Data analytics is defined as the capability ...
A breakdown of some of the findings of the SAP/TechAmerica big-data study. (Graphic: TechAmerica) A majority of federal IT officials believe big data and other analytics tools have the potential to ...
Deciding how to invest your company’s resources is complicated, especially when you’re not sure what factors to rely on: revenue, customer reviews, team feedback, or even just a gut feeling. An ...
In this special guest feature, Jessica Hawthorne-Castro, CEO of Hawthorne Direct, explores the situation that with so much information at their fingertips, and a growing mandate to determine which ...
Every day, from the moment we wake up, all of our steps are being tracked. We are not talking about a reality show. Companies such as Apple, Facebook and Google are already mapping the interactions ...
AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...
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