If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

Many prospective clients see advisors as the same, either because their marketing language does not resonate with the prospects or the points shared are too similar. To address this issue, David Avrin ...

David Avrin said that mapping the journey of the consumers across the business, would enable a greater understanding and predictability of their behaviour. In this world of a rapidly evolving business ...

In a highly regulated and competitive market, how do you stand out? It s about your brand, David Avrin, the Visibility Coach, told advisors at Fidelity s Inside Track conference in New York City on ...

Long on overconfident bluster and short on new ideas, this clarion call for better customer service from Avrin (It’s Not Who You Know, It’s Who Knows You!), a speaker on marketing, aims to light a ...

DALLAS — Salespeople from around the country traveled to Dallas for the Unified Group’s Advanced Sales Forum. The attendees listened to informative presentations as well as participated in group ...

BOCA RATON, Fla. — The Mechanical Services Contractors of America (MSCA) pushed its members to “go beyond their limits” at its 2013 conference, which turned out to be the most well-attended event in ...