Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

How many of us actually manage cookies while browsing the web, and what does that mean for our privacy online?

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...