One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

True Spec Golf Alex Carbone explains what questions you should be asking to get the most out of your club fitting.

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

That’s the advice Matt Shaner shares with customers at Hilltop Mall’s new Golf Fit USA. “The way I describe it to people, if you walk into a shoe store, you’re not just going to buy a size 20 shoe.

Dave Enos has a simple answer when golfers ask him why they should use custom fit golf clubs. "If two men walk into a clothing store and one is 6-foot-5 and the other 5-foot-8, there is no way the ...

I first took up golf in high school. Not only was it an excuse to avoid running track each spring, but I also wanted to put myself in a better position for my then-prospects in the corporate world: It ...

Too often, I’ve heard people tell me they aren’t good enough for a custom club fitting. I call B.S. Recently, I took my father-in-law-to-be, Sam, to a club fitting to put this myth to bed once and for ...

PALM HARBOR, Fla. (WFLA) – The fitting could not have been tailored any better for Mark McDuffie. “Words cannot explain what it means to me,” he said. “It is just unbelievable.” The United States Air ...

A golf clothing maker has moved its headquarters to a 3,600-square-foot building in the Irvine Spectrum. “We wanted to grow the business,” said Rick Lamitie, chief executive of Rickey Golf Inc. The ...

Imagine for a second you’re a superstar NFL quarterback. You’ve probably done this before. It shouldn’t be hard. You have the world by the tail. Dan Orlovsky loves you, women can’t resist you. There’s ...