For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

For many brands, the challenge isn’t coming up with creative ideas—it’s executing them efficiently across multiple platforms and audiences.

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

TEL AVIV, Israel, Dec. 1, 2025 /PRNewswire/ -- Loud Echo has launched an AI advertising platform that uses generative models ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), ...

Get the latest on Southern California advertising agencies, including new executive hires at Innocean USA and TBWA\Chiat\Day LA, major campaigns like Lakers/Toyota, and new business wins.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...