No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of ...

Traditional marketing is failing. Explore the Loop Framework to redefine your strategy and succeed in today’s AI-driven ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Traditional marketing focuses on giving customers what they want or need even if they want something unhealthy, dangerous or bad for the environment. Societal marketing also focuses on wants and needs ...