Every day you encounter leadership: Some are trying to master it; others are simply trying to be good followers. Examples of leadership both good and bad are all around whether you actually recognize ...

It is hard to be clear. It is hard to be concise. It is hard to be compelling. It is really hard to be all three at the same time! For that important presentation, however, mastering the art of being ...

Forbes contributors publish independent expert analyses and insights. I write on topics to help entrepreneurs go from idea to market leader. This article is more than 10 years old. (In my first ...

Opinions expressed by Entrepreneur contributors are their own. The lifeblood of any business, at the heart of success in any endeavor, is the existence of a compelling and irresistible offer. Whatever ...

What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a ...