Pantone has just released a new app, and using it feels a bit like an Easter Egg hunt for artists and designers: It transmutes hues found in the wild by your phone’s camera into corresponding Pantone ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

The moment all fashion and design enthusiasts have been waiting for has finally arrived. The Pantone Color of 2025, the shade that will accompany countless brands throughout the next year, has been ...

Designers give their Pantone 2025 Color of the Year predictions. Clues from the fashion, interior design and tech worlds inform their choices. Color consultant Laury Rosenthal displays paint samples ...

In an airy studio on a high floor of the London College of Fashion, featuring a long conference table, white walls, and a view to an adjoining patio—where, a sign warns, bees are being kept—the hues ...