The supermarket giants have pledged to cut costs for Aussies at the checkout after both Woolworths and Coles were accused of engaging in misleading and deceptive practices.

Coles has responded to Woolworths' Lower Shelf Price announcement this week with one of their own. On Monday Woolworths announced that they have reduced the price of "hundreds of products" with ...

Being able to save any money on these excellent headphones is a huge deal, especially so when you’re looking at the top-end ...

Some analysts believe Coles and Aldi could be sounding out Woolworths to see if it will divert any more of its estimated $300m cost-cutting war chest to fund further shelf price discounts.

Coles’ policy applies to items that scan at a higher price, meaning you don't actually have to have paid for the item first to get it for free. If multiple items are scanned at the higher price, Coles ...

Woolworths slashes prices on 400 grocery items to compete with Coles in supermarket specials Amid a cost-of-living crisis and political attacks on supermarket profit gouging, Woolworths says it ...

Woolworths boss Amanda Bardwell has unveiled her maiden pricing strategy since taking the reins of the supermarket giant last year, announcing a more than $100m investment in lowering shelf prices ...