Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Coca-Cola has launched a global media review covering most of its top markets, setting up a battle between incumbent WPP Open ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

Compared to the high-tech special effects of modern commercials, Coca-Cola's first television advertisement was a strikingly ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of pirating his distinctive voice for an advertising campaign. The lawsuit ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Coca-Cola spends around $4 billion annually ...