Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

Clothing brands evolve with the times if they can, but many fail and disappear with the years. These are several once-classic ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

I was recently shopping for clothes on Amazon when I noticed bizarre brand names popping up—more bizarre than usual, I mean. It’s common to come across unfamiliar brands on Amazon, where sellers are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The history of marketing is full of examples of these alternate universe examples of what ...

IT MIGHT SEEM perverse. Perhaps it’s strategic. But new clothing labels are picking stranger and stranger brand names, as became clear to me last week when I found myself weaving through the booths at ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

Here are 15 companies recently named as the most valuable in the world. Sept. 30, 2013 — -- intro: The most valuable brands also happen to have company logos more recognizable than many of the ...