General ad campaign for climate action receives more public engagement than tailored approach, study finds

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...
EurekAlert!

General climate advocacy ad campaign received more public engagement compared to more-tailored ad campaign promoting sustainable fashion

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...
Hosted on MSN

How climate campaigns can cut through ad fatigue

Since November 2025, commuters at Southwark tube station in London have been passing walls lined with vintage-style posters parodying oil and gas advertising, instead of ads promoting flights or ...
adexchanger

Nonprofit Generates Climate Change Awareness Using Real-Time Weather Signals

Floods, hurricanes and record-breaking heatwaves aren’t usually seen as marketing opportunities. But for Science Moms, a nonprofit and nonpartisan organization composed of climate scientists who are ...
The Conversation

How climate campaigns can cut through ad fatigue

Sayed Elhoushy does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...