Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. Google is removing four attribution models (first click, linear, time decay, and position-based) in ...
With AI Overviews taking over search results, brands must stop optimizing purely for clicks and aim for answer inclusion, ...
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