Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Charmin Ultra Soft Smooth Tear, the brand touted recently by Procter & Gamble CEO John Moller as having “the biggest toilet paper innovation in 100 years,” (hint: it's easier to tear off the roll) can ...

There's nothing more frustrating that running out of toilet paper. And in a busy household like mine, it happens a lot. I'm a mom to four young kids so, between my own family and frequent guests, we ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

Officially dropping in October, the Forever Roll is available early via an exclusive online pre-sale — now through October 12th. Sneaker drops and limited-edition collaborations keep fashion and ...

If you are tired of the feeling of dread when a bathroom emergency strikes and your toilet roll is nearing its end, fear not. Charmin has released a Forever Roll that is designed to last consumers one ...