Companies that think they can't write case studies are actually already writing them—under the guise of recruitment interviews

"We want to create case studies, but we don't know what to write."This is a common concern in B2B settings. However, if you ...

There are two types of customer interviews. Case study interviews require the techniques of the other type

Have you ever asked this during a customer case study interview?"Are there any points you would like to see improved ...
B2B Marketing Magazine

What 15 years of B2B case study interviews have taught me about your audience

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...
Forbes

The Importance Of Multi-Format Case Studies In Marketing

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...