CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...

UPDATE – The CW issued the following statement on the matter: “We appreciate that our affiliates are still learning the power of our new programming and the implications that has for serving our ...

While the scene at Victory Lane is normally a festive one during NASCAR broadcasts, it was anything but during Saturday’s NASCAR Xfinity Series at Watkins Glen event, the Watkins Glen International.

CW president Mark Pedowitz calls Dish's commercial erasing technology "foolhardy." "They're biting the hand that supplies them with content." By Marisa Guthrie Issue 16 BIZ Mark Pedowitz Executive ...

“Digital streaming numbers on our shows are astronomical," says the CW president. "Nielsen is trying to do the best they can. We are all looking for an accurate measurement." By Marisa Guthrie Drawing ...

To mark its last race as title sponsor of the series, Xfinity has arranged to make the final stage of next Saturday’s NASCAR ...