Last April, Adanola appointed Niran Chana, former Gymshark's chief commercial officer, as CEO, to lead its international expansion. He played a pivotal role in Gymshark's deal with General Atlantic.

39% recycled polyester, 5% wool and 3% elastane. In April, Adanola appointed Gymshark's Niran Chana as CEO and, last month, was named Pureplay of the Year at Drapers Awards 2024.

We may earn commission on some of the items you choose to buy. “Adanola’s aesthetic has always been clean, minimal, and neutral,” founder and chief brand officer Hyrum Cook tells ELLE.

Profit has more than doubled at athleisure brand Adanola following a “remarkable’ year that also saw its sales surge. The Manchester-based label, which is worn by the likes of Michelle Keegan, ...