You know those sweaters with 'ADA' across the front all over your Pinterest, TikTok, and Instagram feeds? That’s Adanola, a British activewear and loungewear brand known for its classic, clean, sporty ...

Last April, Adanola appointed Niran Chana, former Gymshark's chief commercial officer, as CEO, to lead its international expansion. He played a pivotal role in Gymshark's deal with General Atlantic.

We may earn commission on some of the items you choose to buy. “Adanola’s aesthetic has always been clean, minimal, and neutral,” founder and chief brand officer Hyrum Cook tells ELLE.