Any parent knows the outsized joy that ensues when you first introduce your kid to the concept of bubble baths. They look delightful, they feel great, and they are even more fun to play in than ...

Visitors at Zoo Knoxville got a special treat earlier this month when 10-year-old Finn cooled off by playing around in sudsy water Bailey Richards is a writer-reporter at PEOPLE. She has been working ...

Bathtime is a childhood habit that’s followed me into adulthood. But as an older sister and cousin, I know there’s a significant difference between the products I use and what they can safely use.

“We’re always innovating with both kids and parents in mind,” says Michelle Bartlett, Senior Marketing Manager of Product Development at the Village Company. “By incorporating vibrant colors, engaging ...