After years of lawsuits over who owned the big-headed dolls’ IP, Bratz’s rebrand is focused on personalization and digital connectivity. When Bratz were released in 2001, they were the first real ...

The post Bratz Pays Tribute to Sinéad O’Connor with Concept Doll appeared first on Consequence. Bratz is celebrating Women’s History Month by unveiling a concept doll in tribute to Sinéad O’Connor.

Bratz just got a lot more fetch. On Wednesday, the toy company revealed its collaboration with Paramount, announcing the debut of four new limited-edition "Mean Girls" dolls in honor of the film's ...

Two of the most iconic dolls of the 2000s—Bratz and Barbie—still spark debate among those who grew up with them. A CivicScience survey looking specifically at U.S. adults ages 18-44 (Gen Z and ...

MGA Entertainment will face a transformed doll aisle as it attempts to rebuild its Bratz brand following its victory Thursday against Mattel in their long-running legal battle. A decade ago the saucy ...

The Austin, Texas-based independent agency is defending the business. In the so-called year of the doll, Bratz is looking to make a comeback. The MGA Entertainment-owned doll and media franchise, ...

NEW YORK — The Bratz universe was humming along as usual last week at the Toys “R” Us flagship store in Manhattan. Like bees to honey, little girls buzzed about shelves lined with those famous pouty ...

LOS ANGELES — Mattel won a major victory Thursday in its copyright infringement lawsuit against the maker of the rival Bratz dolls. A jury ruled that a designer conceived the doll characters while ...

Beauty trends are a funny thing. One day, we're all striving to decipher the most compatible skincare and makeup sandwiching for a picture-perfect, no-makeup makeup complexion. The next? We're finding ...