Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...
Traditional brand tracking struggles to keep up with the pace of modern marketing; it's too slow, too expensive and too disconnected from what brands need today. Seventy-five percent of U.S. consumers ...
Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again -- this time integrating flagship consumer research ...
To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country ...
The new solutions empower marketing, research, and financial services professionals to uncover timely insights fast and keep up with the pace of change SAN MATEO, Calif., April 13, 2021 (GLOBE ...
Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and brand ...
In the first instalment of a new series, we track the trademark filing activity of the world’s most valuable brands – revealing that Mercedes-Benz may be gearing up to launch an AI assistant. Register ...
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