The corny creative hits like comfort food, helping the German brand feel a bit more familiar.

Bosch's North America president told Business Insider the Super Bowl ad is part of a strategy to grow awareness and sales in ...

Guy Fieri has a signature look, so when they made him look like a regular "guy" for a Bosch Super Bowl commercial, it was ...

Guy Fieri had to spend considerably more time working on Bosch's new Super Bowl commercial than he does on the short-order ...

(Corrects to fix hyperlink in key context) Feb 6 (Reuters) - Bosch Ltd, the Indian unit of German auto supplier Bosch, ...

Food Network star Guy Fieri takes on a drastic departure from his standard look in a new Super Bowl ad for Bosch.

The ad brings appliances and power tools together thanks to a celebrity spokesperson and his bland alter-ego.

Bosch’s Unlimited 10 combines key features from Dyson’s and Shark’s stick vacuums and packs some nice extras, but it can’t seem to keep debris inside.

Bosch sees a challenging start to 2026 for HVAC, but the back half of the year — and 2027 — could bring renewed growth as ...