Like so many other artists these days, Abel Tesfaye has struggled with the extent of his own celebrity. “People get consumed, especially now, by the concept of being famous,” he told Variety in a new interview. “And I’m not good at being famous—I never will be. I’ve always been reserved.”

Samir Hussein/Getty Images for ABA The Weeknd’s sixth album, Hurry Up Tomorrow, may be the last that he releases under his stage name. The singer, whose real name is Abel Makkonen Tesfaye, said he is considering retiring the persona that has helped define his music and acting career after the album’s January 25 release.

The Weeknd has a “new everything” coming out in 2025. A new movie. A new tour. A new album. And maybe a new identity. Ahead of the release of Hurry Up Tomorrow, billboards started popping up reading “The End Is Near,