The supermodel stars in Anine Bing's new "Classics" campaign in celebration of the label's 10th anniversary Irina Shayk may be a supermodel who commands catwalks across the globe, but off-duty she's a ...

Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level search term reports, Bing Ads is ...

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, ...

The Yahoo-Bing Search Alliance will result in a dramatic shift in the paid search marketing industry, changing the way advertisers manage their pay-per-click marketing programs. Under the new alliance ...

Microsoft announced the release of Bing Shopping Campaigns in Bing Ads Editor v11.4 in the United States, United Kingdom, Australia, France, and Germany. Advertisers can now manage Shopping Campaigns, ...

On June 3, Microsoft kicked off its multi-million-dollar ad campaign designed to promote its rebranded Bing search engine. There are no "Laptop Hunter" type ads -- via which Microsoft would directly ...

One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Microsoft has introduced two updates to Bing Ads that improve campaign performance for advertisers and agencies. The first update was the integration of the Oracle Data Management Platform (DMP) with ...

Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the ...

Acamar Films has partnered with the comedy duo Scummy Mummies to launch a social media campaign aimed at parents of preschoolers and fans of its CBeebies series Bing. As part of the campaign, Ellie ...

Microsoft’s new search engine is reportedly dumping its codename, Kumo, in favor of the brand name Bing. To get the word out, Microsoft is planning a massive advertising campaign to launch its new ...