It's toy season. For boys, one of the hottest items on the market this year builds on an ancient concept: the spinning top. The tops are called Beyblades, and I discovered them on the playground of my ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

Beyblade and the world of xtreme spinning tops is back (Hasbro) Competitive spinning tops may sound absurd but it’s one of the most popular toy brands in the world and it’s about to make a big ...

Hasbro and Amazon are coming together to bring a new Beyblade Tournament event to Atlanta next week. The Beyblade X Secret Showdown tournament event will be taking place at the Atlantic Station on ...

Beyblade spinning tops are pretty easy to find at toy shops, department stores, and even some supermarkets. However, the arenas in which the tops do battle? They’re much harder to come by, and the ...

At a time when just about every toy has a screen, buttons and batteries, the must-have diversion among elementary school children is positively primitive: a top. But not just any top. The ...

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