Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

The NBA will restore the Larry O'Brien Trophy logo and The Finals wordmark to courts for the Spurs-Knicks NBA Finals.

The best NBA logos are known around the world, even among people who don't follow US basketball. From the Chicago Bulls' angry bull to the Golden State Warriors' leaping bridge, these identities are ...

Fans look on during the Half Time show as Bad Bunny performs in Super Bowl LX at Levi's Stadium. Credit: Darren Yamashita-Imagn Images Logos play a big role in how fans view a sports league. They are ...

"Nobody else deserves to be the logo." Prime Video has revealed an official trailer for a documentary film titled Jerry West: The Logo, a vibrant sports history look back at the iconic player who is ...

Jerry West, one of the most iconic figures in basketball history, passed away peacefully on Wednesday morning, with his wife Karen by his side, at 86 years of age. The silhouette that graces the logo ...