Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

A new barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday. Fox, which airs the game, said in ...

Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian ...

Budweiser has made plenty of funny yet touching Super Bowl ads over the years, and this one is no exception. Let's learn what ...

And now for the best Super Bowl commercials (and worst)… Couple good chuckles, and then a real laugh out loud at, “That’s a shame.” Seal as a seal. Kiss from a lime song bringing back memories of ...

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...