Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

Check out our Deals page for more discounts on our favorite Wirecutter picks. I’ve covered Black Friday sales for Wirecutter since 2016, vetting hundreds of thousands of bombastic bargain claims and navigating seas of mediocre “blowout” TV deals.

For all you budget TV shoppers, one of the best TV deals of 2024 is now live. As part of Walmart's Early Black Friday Sale, Walmart is currently offering the 50" Hisense R6 4K Roku TV for just $138. That's the best price we've seen for a 50" TV with native 4K resolution and a built-in Roku smart TV interface.