My husband Pat and I own and operate a cow-calf operation and produce diversified row crops near LaMonte, Missouri. However, as much as I enjoy farming, my true passion is education. I was a teacher ...

I’m a third-generation cattle producer in southern Wisconsin, and I’m also a representative of a national livestock video auction company. As a member of the Cattlemen’s Beef Board, I’m in a unique ...

Extensive research conducted by the National Pork Board and the Beef Checkoff Program indicates that today’s consumers are as confused as ever when it comes to purchasing fresh meat. To drive purchase ...

The Beef Checkoff is marking its 40th anniversary in 2026, celebrating decades of work to strengthen beef demand through research, promotion and education. Created at a time when consumer confidence ...

Animal welfare advocates are accusing the USDA of approving beef checkoff promotions that allegedly deceive consumers about the environmental benefits of cattle production. The Animal Legal Defense ...

A recent letter in this paper grossly misrepresented the purpose of the OFF act. The Opportunity for Fairness in Farming (OFF Act) legislation orders investigation, including audit of the various ...

The Beef Checkoff and the Mushroom Council are teaming up for a third Veal Mushroom Summer Grilling Promotion. A new Veal Mushroom Blend Sliders recipe will be introduced through labels placed on ...

As concerns grow over the spread of New World Screwworm, the beef checkoff has launched new resources to help cattle producers identify, prevent, and respond to potential infestations. The National Ca ...

The Beef Checkoff Program has announced the 2012 National Foodservice Beef Backer Award winners. Each year, the Beef Checkoff Program salutes three foodservice operators for their efforts in serving ...