The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...
The "Barbie" movie has grossed more than $1.3 billion this year. The movie's success is a great showcase of how powerful the decades-old Barbie brand remains to this day. Mattel's revenue was down 12% ...
The summer of 2023 was basically defined by the highly-anticipated, instant classic Barbie movie starring none other than Margot Robbie (who is basically a Barbie girl IRL). Leading up to the ...
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