Sixty-five per cent of B2B buyers are electing to self-educate by accessing industry and product information through online and mobile channels, before engaging with a salesperson. This trend has ...

To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways you can do just that. In a recent marketing ...

Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive ...

B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within six months, according to the “2024 B2B Buying Disconnect: The Year Of The Brand Crisis ...

Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 ...

We have been doing e-mail newsletters for clients since 2005. In the last few years, we've had 25 different clients across a variety of industries focused on B2B marketing. Recently, we started to ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

In a B2B enterprise, the process of getting a handshake to a final contract is seldom a smooth sail. The B2B sales of ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...