Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

From firsthand experience, I've seen the power of tactical strategy. Using the following approaches, I've scaled and secured multimillion-dollar enterprise customers. Today, I'm sharing these ...

The allure of AI in sales is obvious—efficiency. However, the CEO at My B2B Network warns that efficiency without empathy is leading to record-high unsubscribe rates and ignored emails.

We’re in the midst of a significant B2B sales and marketing revolution. The pandemic forced companies to move from traditional sales to a more hybrid experience. Gone are the days of pitch decks in a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum. Most B2B technology marketing and sales strategies are optimized for a ...

With over five million U.S. hotel rooms, it’s not surprising that the hospitality industry is a lucrative target for many B2B salespeople. After all, the demand for travel is nearly insatiable, and ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

The economy is slowing, and hundreds of layoff announcements are in the news, including Goldman Sachs (3,200), Pratt & Whitney (900), United Furniture Industries (2,700), and Meta (11,000). If you’re ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...